Are you kidding me? This is seriously the best ad campaign they could come up with?
What do you suspect the makers of Centrum paid for this embarrassing display of mandex (patent pending) and misconception? A few cool mil? Do you know what I could have done with that money??
Ok, anyway, here's the scoop: the impetus of the mantight campaign is that "new formula" of Centrum supposedly provides some kind of mutual vitamin and mineral enhancement. I guess it makes you feel better or live longer or something, but they never really say. I won't bother getting into the quasi-science behind all of these recommended supplement doses, I mean, go ahead and have the most nutritious urine in town, knock yourself out. While you're at it, you can also get a free (probably 24k) jumpdrive if you buy enough of this product that doesn't even like itself, here.
That's the thing; these vitamins and minerals represent the new campaign, which is actually "Centum: Working Better Together", but all the ads express is how the individual vitamins are not only are unable to coexist, but they outright stand each other! There's no "working better together" apparent here, there's nothing but irritation, which I don't know about you but is the last thing I'd want in my supplement. In fact, the ads make these vitamins look not so much like something you'd want going on in your stomach and more like some kind of Gumby meets Seth Rogan's Sense of Humor Gone Wild.
Each of the new campaign ads (there are 12) consists of a pair of vitamins getting in to some sort of squabbly mess over things like who is more nutritious, who has a better singing voice, and who should be the starting quarterback for the Jets.
"I hate it when you sneeze while I'm talking! Wahhhh!"
"Okay, one more time dumbass, you don't speak when I'm speaking. Got it?"
and again here:
"I hate being in the same bottle as you! *Sob*!"
"Not as much as I do! ARRRGHH!"
Yeah, it's not pretty. It hasn't come to blows yet but there have already been tears shed. They just started "working together" and they're already clearly sick of each other. In fact, I've never seen a more irritated group, and I work with Feds. This is not good.
As a consumer it makes me wonder if I really want to be ingesting these guys. I mean, am I going to need some pepto and a xanax chaser with my Centurm? Why don't they just come infused with good ol' vitamin X, then? Seems it would make the whole process a little easier to swallow.
Now, see what you can do to help me convince B that we should go as Vitamin's B and K this year. And don't forget to drink your nutritionally infused cow nectar, 'k?